PotentialVast — Strategic Advertising Consulting

Now is the most urgent time for advertising in America's business legacy. Most advertising campaigns rely completely upon repetition. A truly brilliant ad will immediately imprint the observer. Much of the domain of advertising's energies are still coming from the templates of the past. Most people are not like that anymore. We now live in a crass and vulgar age while most ads are still trying to sell products and services to people in the '80s. Patronizing speech, tone of voice, and jingles are now annoying. Not only will consumers disregard the ad, they will intentionally avoid products/services from a company that irritates them.

Shift the paradigm. I have created an advertising method using sound, frequency, tone, images, suggestion, time-shifting, and future "past-tense" decision making that has NOT been employed. This will revolutionize advertising permanently. Most ads occur only in space but the best advertisements also lock themselves in time. When a truly legendary ad campaign also represents a position in time, it has then become timeless. The consumer's decision to purchase your product shall to themselves appear to be the result of "their own good taste", while in reality it is mostly the effect of "Our Great Advertising".

The Operational Art and Science of Strategic Advertising and Consumer Relations

The ability of many companies to "read the room" in relation to their customer base has often been replaced with social and political messaging. Focus upon the archetypes that relate to Everyone and you will sell your products and services to Everyone. Shareholders demand profits and consumers desire products that represent their ambitions.

The front-facing image and stance of the company should focus on shared-by-all archetypes so as to be able to sell one's products/brand to both sides of a politically and culturally divided customer base.

A System-of-Systems Approach to Expanding Advertising's Capabilities

Be pragmatic with showing innovation and lead from the front. In a baton race, the runner that passes the baton is themselves running at full-speed when they pass it. Articulate the goal (purchase = prestige) and make it seem like the consumer's achievement when they participate—and a personal win when they purchase your products and services. This is achieved through using time properly. (I shall say no more lest I give up my method.)

Through precise imagery, apply the concept of luxury with the association of the consumer to your brand. They will then self-advertise. If done strategically, this tactic will succeed every time, for they already want to buy something. It is our goal to guide them to buy Your Thing. With sophisticated simplicity and clever style, acknowledge the consumer's actual ambitions and they will satisfy their desires through associating their well-being to your products.

Through deliberate advertising using subconscious-conscious psychology, add the same value to the person that summits the mountain as the person that gets up off the couch; for both achievements may be equally significant to people of vastly different stages of development.

Make all effort in relation to your products a Victory. Give them this and they will support you for life.

For consultations on any current or future endeavors, contact:

Thank you for your time.